careers
Read this first.
We’re currently looking for a Social Media Manager and a Social Media Designer to join El-Shai. Both positions require previous professional experience in media.
But job titles can be vague, especially in media, so before you apply, we want you to actually understand what working here means, what we expect, and whether this is the kind of environment you would enjoy.
El-Shai is an Egyptian media platform covering entertainment, culture, social issues, lifestyle, internet culture, and the conversations happening around us.
Our work can take us anywhere.
One day, we could be covering a film festival. The next, we're explaining a government announcement, interviewing an actor, discussing something serious happening in society, covering a concert, or trying to understand why everyone on TikTok suddenly started doing the exact same thing.
Our content doesn't fit into one box, and neither do the people working on it.
For these two openings, previous professional experience working in media is required. We want people who understand the pace of publishing, editorial judgment, and how social content works beyond a template or a trend.
The roles are different, and so are their working arrangements: the Social Media Manager is hybrid with regular office attendance required, while the Social Media Designer can work fully remotely or use our office if they prefer.
We are, however, expecting everyone to be curious, reliable, willing to learn, and capable of thinking for themselves.
Both roles are full-time. The Social Media Manager needs to work with the team from our Mohandeseen office on scheduled office days and be flexible about attending events, including when they fall outside regular office hours. The Social Media Designer can work remotely, but is always welcome to work from the office instead.
And because El-Shai is an Egyptian media platform speaking primarily to Egyptian audiences, you need to actually understand Egyptian culture. You don't need to know everything, but you should be aware of what's happening around you, understand the cultural context behind the things we cover, and be curious enough to learn when you don't.
We need a designer who understands media, follows the conversations we're covering, and can make editorial content clear, accurate, and compelling.
Show us actual social media designs you've created, especially carousels, fast-turnaround content, and work published by media outlets.
Whether you're managing our social platforms or designing the content that goes on them, you won't spend your entire life doing one repetitive task.
You'll work with writers, designers, social media managers, photographers, videographers, editors, and creators.
Our Social Media Manager will sometimes cover screenings, festivals, press conferences, premieres, concerts, and red carpets in person. Our Social Media Designer can work remotely while collaborating closely on the visuals needed for that coverage.
Some days will be planned weeks in advance. Some days something will happen at 2 PM and suddenly the plan for 3 PM has completely changed. That's media.
We don't expect you to know everything. In fact, we would much rather work with someone who says "I don't know, I'll look it up" than someone who confidently guesses.
In today’s fast-paced, ever-evolving digital landscape, Artificial Intelligence has emerged as a powerful game-changer, revolutionizing the way we work, create, innovate, and bring ideas to life. From streamlining workflows to unlocking endless possibilities, AI is no longer just a tool of the future. It is a transformative force shaping the content ecosystem as we know it.
At El-Shai, we believe in embracing innovation while staying true to the power of authentic human connection.
Whether you’re a social media manager shaping audience engagement or a social media designer producing bold, scroll-stopping content, AI can empower you to work smarter, not harder, and take your creativity to the next level.
Can you tell this was written by AI? Of course you can. It’s fucking awful.
If reading that made you uncomfortable, good. You can recognize generic AI writing.
Real talk, though, we know you use AI. That's not automatically a problem. The problem is when AI is doing the job you were hired to do.
If you're a social media designer and every creative decision starts and ends with an AI-generated visual, you will struggle here.
If you're a social media manager and you're waiting for AI to tell you what to post, how to say it, or why it matters, you will struggle here.
Use AI. Just don't outsource your brain to it.
You don't need to know everything. You do need to want to know things.
You hear a name you don't recognize? Google it. Someone mentions a film you've never seen? Read about it. There's a joke everyone online seems to understand except you? Figure out where it came from. You see a news story that sounds slightly off? Check it before repeating it.
And please, ask questions. We'd rather you ask 20 questions than spend four hours doing the wrong thing because you were embarrassed to ask one.
You also don't need to fit some imaginary "media person" stereotype. You don't need thousands of followers, industry connections, or an encyclopedic knowledge of everything happening in pop culture.
But you should care about something.
Maybe you know an unreasonable amount about horror films, football, fashion, K-pop, Egyptian cinema, gaming, Formula 1, theatre, books, internet drama, technology, music, or something so niche that nobody else in the office understands why you care about it.
Good. We like people who get excited about things. The so-called nerds? That’s us!
Here's where we don't want you to write us a cover letter that starts with:
Send your application to jobs@el-shai.com with the position you're applying for clearly stated: Social Media Manager or Social Media Designer.
Include your name, phone number, CV, examples of your previous media work (a social media portfolio for designers or accounts/campaigns managed for managers), and your expected monthly salary in EGP. Please review the salary range listed for the role before applying.
jobs@el-shai.com ↗
You're not just managing accounts.
You're responsible for understanding what we're publishing, how it should be presented on each platform, and what is happening online around it.
You need to know what deserves to be posted, when it should go out, and how to make people care about it. That takes editorial judgment, not just a scheduling tool.
The plan can change quickly.
On any given day, you might be planning the content calendar, writing or adapting captions, publishing breaking news, coordinating with the editorial and design teams, or realizing that something scheduled for today suddenly makes absolutely no sense to post anymore.
This is a hybrid role with regular in-office work required. We need someone who can collaborate closely with the team, not only manage the accounts from a distance.
Platforms are not interchangeable.
Instagram, TikTok, Facebook, LinkedIn, and X are not the same platform with different logos.
The audience, format, tone, timing, and reason for posting can change from one platform to another.
Community management is part of the job too. You should know when to reply, when to engage, what needs to be escalated, and when the smartest response is no response at all.
Views aren't the whole story.
Numbers matter, but not just because a post got a lot of views. You should be curious about why something worked, why something didn't, what people responded to, and what we can learn from it.
You're helping manage how El-Shai exists online. Previous experience working in media is essential, because you'll need to understand the speed, responsibility, and context of editorial publishing.
Sometimes the job takes you out of the office.
Red carpets, press conferences, premieres, concerts, and other events don't always happen during office hours. You may be posting updates live, managing stories, coordinating coverage, or responding to changes on the ground.
You must be flexible about attending events when needed, including evenings and occasional weekends. We don't expect you to be on call 24/7, but event coverage is part of this job, not an optional extra.
We need someone who has already worked in media, can manage publishing with care, and is confident collaborating with editors, designers, and the wider team.
Show us the accounts, campaigns, or coverage you've actually managed, and explain what your contribution was.